User experience design:
Happy customers will make your business grow

Interactive products need to deliver a good user experience. That means usability - but it also means meeting customer needs and designing websites, software and mobile apps that people love.

The business benefits

1. Increased revenues
   More sales, more customers, more web traffic, better conversion rates
2. Customer loyalty
   A stronger brand and low customer churn
3. Innovation and differentiation
   In competitive global markets, UX is a vital differentiator
4. Effective channel migration
   Customers choose the easiest channel, make sure that's the most cost-effective channel
5. Reduced commercial risks
   Shorter timescales, lower costs, achieve payback sooner

To get these benefits reliably and repeatably, use a user-centred design process.

How Flow can help you

User experience research:
Make informed decisions by talking to target users from the start. We offer ethnography and usability testing

User-centred design:
Think about how it will work before designing the look. We offer interaction design, information architecture and form design

On-site mentoring:
A Flow consultant comes in weekly to help your team learn user-centred design

 

A leading user experience consultancy

• Flow has offices in London and Cape Town
• Solid experience of telecoms, financial services, retail, travel, media and government sectors
• Over 10 years' experience of user-centred design

UK clients include Vodafone, the BBC, Reuters, Microsoft, Standard Life, easyJet, Hays Recruitment and The Guardian.

South African clients include Pam Golding, MWEB, University of Stellenbosch Business School, Die Burger, Metropolitan, MXit Lifestyle, Mix Telematics, Autochartist.com, EMSS and Global Vision.

We work with websites, mobile devices, software, embedded software, interactive TV and games.

"That first presentation you gave, as well as the follow up work, has really changed the course of IXUS development -- for the good. We are currently exhibiting IXUS at a conference in the USA. It is a pleasure to demonstrate it to people. The 'coolness' and usability of the product plays a big role."
--Frans Meyer, IXUS