User experience design:
Happy customers will make your business grow

Interactive products need to deliver a good user experience. That means usability - but it also means meeting customer needs and designing experiences that people love. The benefits:

1. Increased revenues
   More sales, more customers, more web traffic, better conversion rates...
2. Customer loyalty
   A stronger brand and low customer churn
3. Innovation and differentiation
   In competitive global markets, UX is a vital differentiator
4. Effective channel migration
   Customers choose the easiest channel, make sure that's the most cost-effective channel
5. Reduced commercial risks
   Shorter timescales, lower costs, achieve payback sooner

To get these benefits reliably and repeatably, use a user-centred design process.

Create the right user experience

Flow Interactive is a leading user experience design consultancy with offices in London and Cape Town, South Africa.

In the UK we have been delivering user experience solutions for over 10 years. We have solid experience of telecoms, financial services, retail, travel, media and government sectors. UK clients include Vodafone, the BBC, Reuters, Microsoft, Standard Life, John Lewis, Hays recruitment and The Guardian.

In South Africa, our clients have included Pam Golding, University of Stellenbosch Business School, Die Burger, Metropolitan, Mix Telematics, Autochartist.com, EMSS and Global Vision.

We work with websites, mobile devices, software, embedded software, interactive TV and games.

"That first presentation you gave, as well as the follow up work, has really changed the course of IXUS development -- for the good. We are currently exhibiting IXUS at a conference in the USA. It is a pleasure to demonstrate it to people. The 'coolness' and usability of the product plays a big role."
--Frans Meyer, IXUS